Cost Per Click Advertising
Unlike CPM advertising, with CPC advertising you only pay when someone clicks on your advert, and therefore visits your web site.
Cost Per Click advertising (a.k.a. Pay-Per-Click) can be more cost effective than CPM as you only pay for visitors to your web site. However, the more a web site is targeted to your niche market the higher the cost could be a higher percentage of people may click through to your site (click through rate or CTR)
A good example of CPC Advertising is Google Adwords.
Business Internet Ads assists you with:
- Setting up a CPC campaign that suits your budget
- Creating the adverts that will appear
- Researching the relevant keywords for each advert an/or campaign
- Establish the optimum budget for your campaign
- analysing results and advert performance
- and more
